Current CAMPAIGN
A study on Design Thinking
Design Thinking is an approach which translates knowledge to action by applying an amalgamation of skills to positively impact ourselves and the world.
This project focussed on -
Inculcating design thinking to empower individuals to create a positive impact on themselves and the world around them.
Understanding the need of the industry, how Design Thinking fits at different stages of growth and study how Design Thinking can be help in different contexts.
Being able to curate immersive experiences, taking individuals through a journey to develop a divergent mindset.
Learning
“How does one develop knowledge?
Is it different from developing skills and Attitudes?”
A deep understanding of various aspects of learning- understanding concepts, their application, reflection, feedback and grasping by teaching- was explored through different stages of the study.
Understanding the psychological aspect of learning, and the processes involved in it, helped in understanding how different kinds of learning take place.
We Learn by Exposure (Knowledge) , Application, Feedback, Correction, Teaching - Explaining to others, Repetition - Distributed practice, Reflection/ Self Awareness/ Meta-learning.
Knowledge Sharing Platforms
Communicate
Phonecall
Messaging
Emailing
Blogs
Social Media
Experiences
Observation
Museums
Models
Plays
Digital
Website
Apps
TV
Videos/Movies
MOOCs
Products
Books
Guide/Toolkit
Games
Newspapers
Movies
Interactions
Workshop
Classes
Mentorship
Activities
Conversations
Design Thinking For
DT was divided into 5 parts -
DT for thought
DT for people
DT for action (physical)
DT for action (mental)
DT for self
After defining various aspects of design thinking and segregating them, the next question was -
“How might we inculcate design thinking?”
To answer that question, we first divided all the elements into Knowledge, Skills and Attitudes. This helped us in further defining how we can help people inculcate these different KSA’s.
Knowledge, Skills and Attitudes are interconnected and often overlapping.
Each KSA was defined and broken down into its constituents. This formed a framework for each KSA, and helped in standardising each KSA for multiple stakeholders.
Stakeholder Study
A variety of stakeholders were considered. Our aim was to identify the right stakeholder- for whom design thinking would help in creating a lasting impact as well as help build a profitable venture.
A complete understanding of each stakeholder, in terms of the value proposition for them, the best suited format and the price, helped in narrowing down to the first stakeholder.
The idea was to develop a system which can adapt to multiple stakeholders and their need for design thinking. Start-ups and businesses were taken as the first target audience.
Context : Start-ups, Businesses.
A start-up is a human Institution designed to create new products and services under conditions of extreme uncertainity.
Research
Frameworks
Below are some sample frameworks which were later useful in developing various tools.
“You cannot connect the dots looking forward, you can only connect it backwards.
So you have to trust the dots will somehow connect you to the future
”
There were many thought starters that were developed along with the tools that would be handy to the audience. In this case, Businesses.
Have you ever wondered why people used to keep a suggestion diary in restaurants and exhibitions?
THINK OF A PLACE WHERE YOU HAVE GIVEN SUGGESTIONS? May be to a friend? To a family member?
We all want to give feedback, because we all want to . .
GROW
IMPROVE and
CHANGE!
When a chef tries a recipe, he goes through a set of experiments and... TRAILS!
A pharmacy company does all possible trials before it becomes perfect for human consumption.
This project study has come in handy while developing various activities on Design Thinking and Design-doing for a variety of stakeholders.
Refer to:
The study of Design Thinking was done in a team of 2. Project done with Srishti Sehgal.